Neither Shamrock Nor White Are Telling the Truth

The never-ending war of words between UFC President Dana White and the company's former embattled middleweight champion Frank Shamrock has found new life once again.

Long a fixture in the San Jose community, Shamrock has opted to put up shop in Manhattan this coming February in hopes of speeding along the quest to legalize MMA in the state of New York, a venture that has been met with much apprehension among state officials who still believe the sport to be barbaric.

Surprisingly, despite being one of the most active supporters of the cause, Shamrock believes that White is actually the biggest reason why politicians have opposed the process thus far.

"The face of our sport is Dana White and out here in conservative New York, the way people think, bald-headed, tattoo'd, swearing people are just not a good representative of our brand and unfortunately people think that Dana White speaks for MMA, and they're confused," Shamrock told MMA Fanhouse's Ariel Helwani on a recent edition of "The MMA Hour". "They don't know he speaks for the UFC. They think he speaks for the entire sport and [they think] the entire sport is made up of Dana Whites.